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Digital Marketing Training
Course

Master digital marketing strategies, SEO, social media, Google Ads, and analytics to grow businesses and build your digital career.

20+ Trainers
50+ Course

Course Overview

  • Next Batch:New batch starts every 7th day. Early registration recommended.
  • Course Duration:10–12 Months (Fast-track and weekend options available)
  • Eligibility:
    • students
    • working professionals
    • aspiring tech enthusiasts
  • Tools:5
  • Modes of Training:Online Live Classes / Offline Training (available at all Samyak branches)
  • Projects:Available

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Digital Marketing Training Course

Learn digital marketing fundamentals and key online marketing channels.
Master SEO, SEM, and content marketing for traffic growth.
Create and manage Google Ads and Facebook Ads campaigns.
Develop skills in email marketing, automation, and lead generation.
Understand Google Analytics and marketing performance measurement.
Earn your Digital Marketing Certification and start a professional marketing career.

Overview of Digital Marketing Training Course

The Digital Marketing Training Course Certification is designed for students, entrepreneurs, and professionals who want to build a strong foundation in digital marketing. This program provides a complete understanding of online advertising, SEO, content marketing, and social media strategies.

Learners will gain hands-on experience by working on real-world projects, ad campaigns, and analytics dashboards. By the end of this course, you’ll earn your Digital Marketing Certification, preparing you for roles such as Digital Marketer, SEO Specialist, or Social Media Manager in top organizations or as a freelancer.

What You'll Learn From Course

Understand the core concepts of digital marketing and online branding.

Master SEO, keyword optimization, and Google ranking techniques.

Run paid advertising campaigns on Google and social media platforms.

Analyze data using Google Analytics and performance metrics.

Create engaging content, emails, and social media strategies.

Earn your Digital Marketing Certification and launch your digital career.

Who Should Take this Course

Students
Graduates
Working Professionals
Freelancers
Entrepreneurs
Career Switchers

Job Roles For Course

Digital Marketing Executive
SEO Specialist
PPC Manager
Content Writer & Marketer
Affiliate Marketing Manager

Tools Covered In Course

Google Analytics / Google Ads (Ad Campaigns & Tracking)
Facebook Ads Manager (Social Media Advertising)
Canva / Photoshop (Creative & Content Designing)
Ahrefs / SEMrush (SEO & Keyword Research Tools)
Mailchimp / HubSpot (Email & Marketing Automation)

What’s included ?

Live Project

Theory doesn’t help anyone in professional life, professional Courses are better learnt by experimenting with real world projects.

Global Certificates

Certifications like Microsoft, Google, HP, Cisco, EC-Council make a huge difference in placement.

Advanced Contents

Contents are based upon the latest trends in IT industry nd as per the recommendations of IT Guys.

Multi Location

Good opportunities need to spread geographically, so is Samyak for the benefit of professional and job seekers.

Job Oriented

All courses are as per industry needs and with projects/ examples, which make Samyak’s approach job oriented.

Placement Assistance

Once the course is completed from Samyak, there is a dedicated team to guide for interview and placements.

Digital Marketing Training Course Syllabus

1. Introduction to Digital Marketing

  • Overview and Scope
  • Understanding Channels and Media
  • Trends in Digital Marketing

2. Web & Content Management

  • WordPress Website Setup
  • Types of Website
  • Essential and planning of the website.
  • Difference between Dynamic and Static Website
  • Essential and planning of the website.
  • Difference between Dynamic and Static Website.

3. SEO (Search Engine Optimization)

  • Keywords optimization
  • Content optimization & planning
  • Understanding your audience for content planning
  • Content research & editorial calendar setup
  • Adding social media plug-in on web pages
  • Internal linking
  • Meta tags creation
  • Creating webpage in HTML
  • Using Google webmasters tool & site verification
  • Sitemap creation and submission in website & webmasters
  • What is FTP?
  • How to use FTP?
  • Off page optimization
  • What is domain authority?
  • How to increase Domain authority?
  • What is page rank?
  • How to increase page rank?
  • What are back links?
  • links keywords

4. Social Media Marketing

  • Facebook, Instagram, LinkedIn, YouTube
  • Content Strategy
  • Paid Ads Campaigns
  • Influencer Marketing
  • marketing and its importance Facebook marketing.
  • Understanding Facebook marketing
  • Facebook fan page v/s profile v/s group
  • Facebook glossary

5. PPC Advertising with Google Optimization

  • Introduction to adwords& PPC advertising.
  • What is display network & why it is important?
  • Understanding adwords structure (Campaigns, ad groups, ads, etc.)
  • Types of campaigns- Search, display, video, dynamic search & Google merchant.
  • Difference between search & display campaign
  • Understanding campaigns & ad groups in more detail.
  • Understanding bidding & payment modules-CPC, CPA, Enhanced bid, CPM Ad Rank-

6. Analytics & Tools

  • What is Google analytics?
  • Why is analytics so important?
  • Setting up your website with analytics Fundamentals of Google analytics
  • Monitoring bounce rate.
  • Setting up goals and funnels
  • Setting filters and segmentation
  • Tracking conversions
  • Monitoring website performance.
  • Monitoring traffic sources
  • Monitoring visitors behavior
  • Taking corrective actions if required.
  • Google Tag Manager
  • Canva, SEMrush, Ahrefs
  • Audience Targeting & Reporting

7. Email Marketing

  • What is email marketing?
  • Biggest challenge in email marketing Legitimate/ opt-in email marketing
  • Increasing email subscription/ opt-in list
  • Using software's to do email marketing
  • Creating your own email list of millions of email id's
  • Checking spam ratio of your email creative
  • Best practices of email marketing
  • Writing a good email creative or html template.
  • 8. Online Advertisement
  • What is online advertising?
  • Types of online advertising
  • Banner ads
  • Rich media ads
  • Pop ups and pop under ads
  • Contextual advertising
  • In-text ads
  • In-image ads
  • In-video ads

9. E Commerce Marketing

  • Creating an ecommerce website.
  • Top ecommerce websites around the world
  • Ecommerce scenario in India.
  • How to do SEO of an ecommerce website
  • Why you need a solid ecommerce marketing strategy
  • Formulating right ecommerce marketing strategy
  • Using affiliate marketing to promote your ecommerce business.

What is an Ultimate Career Choice?

Massive Market

Massive Market

Learn skills that open doors to vast, growing markets worldwide, constantly increasing demand across industries.

High-Paying Jobs

High-Paying Jobs

Acquire in-demand expertise to command top salaries, and accelerate long-term financial growth.

Future-Proof Career

Future-Proof Career

Build adaptable technology that keeps your career relevant and valuable in changing times.

Entrepreneurial Path

Entrepreneurial Path

Gain practical tools, mindset, and networks needed to launch ventures and create sustainable businesses.

Global Impact

Global Impact

Develop solutions and leadership that solve real-world problems, positively impacting communities.

Large Community

Large Community

Join a diverse, supportive community of learners, mentorship, opportunities, and lasting connections.

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